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Generation You with Catalin Matei


Jul 15, 2020

Today's guest, Lomit Patel is the Vice President of Growth at IMVU, responsible for user acquisition, retention, and monetization. Prior to IMVU, Lomit managed growth at early-stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and EarthLink. Lomit is a public speaker, author, advisor, and recognized as a Mobile Hero by Liftoff.

Here you can find the main topics we discussed:

  • 10:04 - 21:58 - Introducing the concept of smart marketing
  • 21:58 - 32:36 - What are the levels of the marketing autonomy scale?
  • 32:36 - 39:34 - What are the opportunities of automation
  • 40:29 - 43:22 - How can we make the revolutionary process of marketing faster?
  • 44:23 - 47:13 - Can we automate the creative process?
  • 47:25 - 52:57 - The biggest challenges and blindspots for people implementing processes like these
  • 52:51 - 58:11 - How Lomit envision marketing in 5 years from now

Find Lomit Patel here:

LinkedIn: https://www.linkedin.com/in/lomitpatel/

Website: https://www.lomitpatel.com/

Book: https://www.amazon.com/Lean-AI-Innovative-Artificial-Intelligence/dp/1492059315